ClickFunnels vs HubSpot 2026: Funnels or CRM?
Two tools that get confused for each other but do different jobs - a funnel builder versus a CRM. Compared on pricing, features and which you actually need.
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Last updated: June 2026 · Written by the CRMReviews team after hands-on testing
There is a common misconception that ClickFunnels and HubSpot do the same thing. They do not. ClickFunnels is built to create high-converting sales funnels and landing pages; HubSpot is a CRM built to organise leads, communication and email marketing. Both help you sell, but in different ways. Here is how they compare in 2026, when you need each, and the all-in-one option that does both.
Key takeaways
- ClickFunnels is a funnel and landing-page builder, from $97/month, brilliant at high-converting pages.
- HubSpot is a CRM with a free tier, strong on lead management, email marketing and integrations.
- They are not really competitors - ClickFunnels sells, HubSpot organises and nurtures.
- If you only sell products direct to consumers, ClickFunnels may be all you need.
- If you nurture leads and don't want any to fall through the cracks, HubSpot is the better fit.
- For both jobs in one tool, GoHighLevel bundles funnels and a full CRM at a flat fee.
ClickFunnels vs HubSpot at a glance
| Factor | ClickFunnels | HubSpot |
|---|---|---|
| Core purpose | Sales funnels & landing pages | CRM, leads & email |
| Free plan | No (14-day trial) | Yes (free CRM) |
| Entry price | $97/mo | £0 / ~£18 seat |
| Landing pages & funnels | Excellent | Basic |
| Email & lead scoring | Basic | Strong |
| Integrations | Some | Extensive |
| Best for | Selling products direct | Organising & nurturing leads |
The core difference
This is the whole story. HubSpot offers a suite of tools to interact with customers and organise communication - a CRM, lead management, email marketing and reporting. ClickFunnels helps you build high-converting sales funnels and landing pages. They serve different jobs: one captures and nurtures relationships, the other converts traffic into sales. Confusing them is the most common mistake buyers make.
Pricing
ClickFunnels has a clear entry price of $97/month and tiers up from there - see our ClickFunnels pricing guide. HubSpot offers a genuinely free CRM and then a tiered structure that bundles features by business size - see our HubSpot pricing guide. HubSpot is more accessible to start (free), while ClickFunnels has a single clear funnel-building price. Winner: HubSpot for a free start.
Where ClickFunnels wins
ClickFunnels shines at landing pages and forms, scoring highly for ease of use in building high-converting pages. Its drag-and-drop editor and pre-built templates let non-technical users create and optimise funnels quickly. If your business is built on direct-response sales pages, ClickFunnels is purpose-built. Winner: ClickFunnels for funnels and landing pages.
Where HubSpot wins
HubSpot excels at email marketing (strong scores for building and personalising emails and automated responses), and at lead management - particularly lead scoring and grading. It also boasts an extensive integration library, making it easy to connect marketing with your other systems. If your priority is organising leads and nurturing them so none fall through the cracks, HubSpot leads. Winner: HubSpot for CRM, email and lead management.
When to use each - or both
If you just want to sell online products or services to consumers, ClickFunnels is probably all you need. If you organise and nurture leads through a sales process, HubSpot is the better fit. In industries where sales calls are typical, many businesses run ClickFunnels for the funnels and HubSpot for the CRM - which means two subscriptions and an integration to maintain.
Choose ClickFunnels if...
- You sell products direct to consumers
- You need high-converting funnels & pages
- You want a simple drag-and-drop builder
- Direct-response is your model
Choose HubSpot if...
- You need a CRM to organise leads
- You want strong email & lead scoring
- You want a free tier to start
- You need wide integrations
How we compare tools
We test each platform hands-on and weigh our findings against verified user reviews on G2, Capterra and TrustRadius. More on the about page.
Frequently asked questions
Is ClickFunnels or HubSpot better?
They do different jobs. ClickFunnels is better for building high-converting sales funnels and landing pages; HubSpot is better as a CRM for organising leads, email marketing and nurturing.
Are ClickFunnels and HubSpot the same thing?
No. ClickFunnels builds funnels to convert traffic into sales; HubSpot is a CRM that organises and nurtures leads. They are complementary, not direct competitors.
Which is cheaper?
HubSpot has a free CRM tier, while ClickFunnels starts at $97/month. But HubSpot's paid plans scale by seat and feature, so the long-run cost depends on what you need.
Can I use both together?
Yes - many businesses use ClickFunnels for funnels and HubSpot for the CRM, connected by an integration. The trade-off is two subscriptions to manage.
Is there one tool that does both?
Yes - GoHighLevel bundles funnels and a full CRM (plus email, SMS and booking) at a flat fee, avoiding two subscriptions.
Want funnels and a CRM in one tool?
GoHighLevel bundles high-converting funnels with a full CRM, email, SMS and booking at one flat fee. Try it free for 14 days.
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