ClickFunnels Pricing UK 2026: Real Costs & a Cheaper Alternative

Every ClickFunnels 2.0 plan in GBP, the contact limits that actually decide which tier you need, the 44-day risk-free window, and the all-in-one platform that does more for the same price.

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Last updated: June 2026 · Written by the CRMReviews team after hands-on testing

ClickFunnels is one of the best-known funnel builders in the world, but the pricing is not always clear for UK buyers. It is billed in US dollars, the plans changed with ClickFunnels 2.0, and the thing that actually decides which tier you need is the contact limit rather than the feature list. This guide lays out exactly what you will pay in GBP, what each plan includes, how the risk-free trial works, and whether a more complete all-in-one platform makes more sense for the money.

ClickFunnels plans and pricing at a glance

Here are the four ClickFunnels 2.0 tiers with the official USD price, the rough monthly-and-annual figures, and what really separates them: the contact limit.

What's included at each tier?

One of ClickFunnels 2.0's strengths is that the core toolkit is the same on every plan. You do not lose core features by choosing the cheapest tier - you mainly get more capacity as you move up.

• Unlimited funnels, pages and visitors on every plan.
• Drag-and-drop page and funnel builder with a large template library.
• A/B testing to optimise conversions.
• Checkout and order forms with order bumps and upsells.
• Email marketing built in.
• Online courses and membership areas.

Launch - $97/mo (~£77)

The entry plan covers everything a solo founder or small business needs to launch and run sales funnels: the full builder, courses, checkout and email, with a contact limit of around 10,000. For most people starting out, Launch is the right tier - you only move up when your contact list or team grows.

Scale - $197/mo (~£157)

Scale lifts the contact limit to around 75,000 and adds priority support and API access. It suits businesses that have validated their funnels and are now driving serious traffic and revenue.

Optimize - $297/mo (~£237)

Optimize raises limits further and adds more advanced functionality for established businesses running at higher volume.

Dominate - $5,997/year (annual only)

The top tier, billed annually, with the highest limits and the most hands-on support. This is for high-volume operations that live inside ClickFunnels every day.

The trial and money-back guarantee

ClickFunnels gives you a 14-day free trial to build and test funnels before paying. On top of that, there is a 30-day money-back guarantee after your trial ends, which effectively gives you 44 days to decide risk-free. That is unusually generous and worth using properly: build a real funnel, send traffic to it, and judge it on results rather than the demo.

Monthly vs annual billing

Annual billing saves roughly 17% across the plans, which is about two months free over the year. On Launch that drops the effective cost from $97 to around $81 a month. If you have tested ClickFunnels and know you are staying, annual is the obvious choice; if you are still deciding, stay monthly until you are sure.

The catch: ClickFunnels does funnels, not everything

ClickFunnels is excellent at what it is built for - landing pages, funnels and checkouts. But it is not a full CRM, and its email and automation tools are lighter than dedicated platforms. In practice, many ClickFunnels users end up paying for a separate CRM, a stronger email tool, an SMS service and a booking app on top, which quietly pushes the real monthly cost well above the headline figure. When you compare ClickFunnels to an all-in-one, you have to compare the whole stack, not just the funnel builder.

Real total cost: ClickFunnels vs an all-in-one stack

Here is the comparison that matters for most UK buyers. ClickFunnels Launch on its own is around £77 a month. But add the tools many users bolt on, and the real spend climbs.

ClickFunnels vs GoHighLevel: same price, more included

This is the comparison most UK buyers should run. For roughly the same monthly outlay as ClickFunnels Launch, GoHighLevel bundles a full CRM, email and SMS marketing, calendars and booking, plus the funnel and website builder, all under one flat fee with unlimited users. ClickFunnels builds great funnels but leaves the rest of the stack to you.

See the full breakdown in our ClickFunnels vs GoHighLevel comparison, the GoHighLevel pricing guide, or browse other options in our best sales funnel builders roundup.

How to choose the right ClickFunnels plan

1. Start with your contact count - that is what really separates the tiers.
2. Under ~10,000 contacts? Launch is almost certainly enough.
3. Driving heavy traffic with 10,000-75,000 contacts? Scale.
4. Use the 14-day trial to build a real funnel before committing.
5. Switch to annual only once you are sure, to bank the ~17% saving.
6. Before paying, price up the CRM, SMS and booking tools you will also need, then compare the all-in cost to an all-in-one.

How we assess CRM and funnel pricing

We sign up for each platform, build with it, and track the real total cost - including the extra tools you typically need alongside it. Figures are converted to GBP for UK readers and updated regularly, because pricing and plan structures change. More on our method on the about page.

Frequently asked questions