About CRMReviews.co.uk
We're an independent UK team that tests CRM software hands-on, so you can choose the right tool with confidence - not marketing spin.
CRMReviews.co.uk exists for one reason: choosing a CRM is confusing, expensive to get wrong, and most "reviews" online are thinly-disguised adverts. We do the opposite - we test the tools ourselves, in real UK business conditions, and tell you plainly what's good, what's not, and who each one actually suits.
Who we are
We're a small, UK-based team of marketers, sales operators and agency builders who have spent years living inside CRM and marketing software - setting it up, migrating between tools, running campaigns, and feeling the pain when the wrong choice costs time and money. CRMReviews.co.uk is where we share what we've learned, specifically for UK businesses navigating GBP pricing, GDPR, and the tools that actually work over here.
How we test CRM software
Our reviews are based on genuine hands-on use, not vendor datasheets. Every CRM we cover is assessed against the same six criteria, and we cross-check our experience against hundreds of verified user reviews on G2, Capterra and Trustpilot before we publish.
Hands-on testing
We sign up, build pipelines, run real workflows and push each tool the way a UK business actually would.
Honest pricing
We dig into the real cost - including hidden usage fees and add-ons - and show it in GBP.
Fair scoring
Every tool is scored on features, value, ease of use, automation, support and UK fit.
UK-first lens
GDPR, data residency, GBP billing and integrations like Xero and Sage all factor in.
Kept current
Software changes fast, so we revisit and update our reviews as features and pricing move.
Real-world checks
We weigh our findings against hundreds of verified user reviews, not just our own opinion.
Editorial independence
We're independent. Our recommendations are based purely on hands-on testing and what genuinely works for UK businesses - never on who pays the most. We recommend tools we'd happily use ourselves, we publish the cons as honestly as the pros, and where a tool isn't the right fit for you, we say so and point you to a better one.
- We test before we recommend - no copy-paste vendor claims.
- Our scores and rankings can't be bought.
- We publish honest cons, hidden costs and who should avoid each tool.
- We correct mistakes quickly - tell us if you spot one.
What we cover
Everything you need to choose and get value from a CRM:
- In-depth reviews of the major platforms - GoHighLevel, HubSpot, Zoho, Pipedrive, Salesforce and more.
- Head-to-head comparisons like HubSpot vs GoHighLevel and ClickFunnels vs GoHighLevel.
- Best-of buyer's guides - the best CRM software UK, best for small business, and best for estate agents.
- Alternatives & free options for when a tool isn't the right fit or budget.
Have a question - or a CRM we should test?
We read every message. Whether you need help choosing, want to flag a correction, or you're a vendor who'd like us to review your product, get in touch.
Contact the team →