ClickFunnels vs GoHighLevel (2026): Which Wins?
One is the king of funnels; the other replaces your whole marketing stack. We tested both head-to-head for UK businesses.
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Key takeaways
- Winner for most: GoHighLevel - funnels plus a full CRM, email and SMS for one flat fee.
- ClickFunnels wins if: you want the most polished, funnel-only editor and the biggest community.
- Price: similar headline (~£77 vs ~£81/mo) but GoHighLevel includes far more.
- Migration: GoHighLevel can import ClickFunnels pages in a click.
- Bottom line: ClickFunnels builds funnels; GoHighLevel builds funnels and runs the whole business.
ClickFunnels built the funnel category and remains the most recognised name in it. GoHighLevel reinvented funnels as one part of a full all-in-one platform - and undercut ClickFunnels on overall value. If you are choosing between them in 2026, here is the honest, in-depth head-to-head: where each wins, what you actually pay, how migration works, and which is right for you.
The verdict
For most UK businesses, GoHighLevel wins - you get a funnel builder that rivals ClickFunnels plus a CRM, email, SMS and automation for one flat fee, and it imports your ClickFunnels pages. Choose ClickFunnels only if funnels are your sole focus and you want the most polished, battle-tested funnel editor and its large community.
ClickFunnels vs GoHighLevel at a glance
| GoHighLevel | ClickFunnels | |
|---|---|---|
| Best for | All-in-one marketing + CRM | Dedicated sales funnels |
| Funnel/page builder | Yes (imports CF pages) | Yes (category leader) |
| Built-in CRM | Yes (full) | Basic |
| Email & SMS | Yes (native) | Email add-on, no native SMS |
| Automation/workflows | Strong | Good |
| White-label / resell | Yes (SaaS Mode) | No |
| Courses/memberships | Yes | Yes |
| From (approx) | ~£77/mo flat (unlimited users) | ~£81/mo |
| Free trial | 14 days | 14 days |
Feature by feature
Funnel & page building
ClickFunnels is the more polished, funnel-first editor with battle-tested templates, a slick drag-and-drop experience and a huge library of proven layouts. GoHighLevel's builder is close behind and improving fast, and it covers full websites as well as funnels. For pure funnel-building finesse ClickFunnels still edges it; for breadth GoHighLevel wins.
CRM & follow-up
This is where GoHighLevel pulls clearly ahead. It includes a full CRM with visual pipelines and native email and SMS, so a lead that opts in is automatically nurtured inside the same platform. ClickFunnels has only a basic contact system - you typically bolt on a separate CRM and email tool, adding cost and integration work.
Automation
Both automate, but GoHighLevel's visual workflow builder is deeper - multi-channel sequences, missed-call text-back, pipeline triggers and appointment reminders all tied to the CRM. ClickFunnels' automation is solid for funnel follow-up but narrower in scope.
Checkout, upsells & courses
Both handle order forms, one-click upsells and membership/course hosting well - this is ClickFunnels' home turf and it remains excellent. GoHighLevel matches the essentials and adds the surrounding CRM and marketing, so the sale connects to ongoing nurture.
Agencies & resale
Only GoHighLevel offers white-label SaaS Mode, letting agencies rebrand and resell the platform to clients for recurring revenue - a decisive factor for agencies. ClickFunnels has an affiliate programme but no white-label resale. See our white-label CRM guide.
Community & learning
ClickFunnels wins here - an enormous community, the Funnel Hacker culture, books and training built up over years. GoHighLevel's community is large and fast-growing (especially among agencies) but ClickFunnels' ecosystem for pure funnel education is unmatched.
Pricing compared
ClickFunnels starts around £81/month and is priced per account with plan-based limits. GoHighLevel starts around £77/month - but that flat fee includes unlimited users and contacts plus the CRM, email and SMS, so you replace several subscriptions at once. A typical ClickFunnels user also pays separately for an email tool (~£40-100/mo) and a CRM, which GoHighLevel folds in. Note GoHighLevel bills SMS/email/AI as usage on top, but for most businesses the all-in total still comes out lower. For pure funnel needs the cost is similar; for a full marketing system GoHighLevel is materially better value.
Migrating between them
Switching is unusually painless: GoHighLevel can import ClickFunnels funnels and pages in a click, so you don't rebuild from scratch. The bigger task is recreating your email automations and connecting your CRM data, but GoHighLevel's snapshots and import tools make it a days-not-weeks job. Many users migrate specifically to cut the cost of running ClickFunnels plus separate email/CRM tools. See our ClickFunnels alternatives guide.
Who should choose which?
GoHighLevel
Best for
- You want funnels + CRM + email + SMS in one
- You're an agency wanting to resell software
- You want flat pricing, unlimited users
- You're leaving ClickFunnels to cut costs
ClickFunnels
Best for
- Funnels are your sole focus
- You want the most polished funnel editor
- You value the huge community/training
- You don't need a built-in CRM
The bottom line
If your entire business is funnels and you value the most polished editor and biggest community, ClickFunnels is a fine choice. But for the large majority of UK businesses - who need to capture, store, nurture and convert leads, not just collect opt-ins - GoHighLevel delivers the funnel builder and everything around it for one flat fee, and lets you bring your existing ClickFunnels pages with you. That breadth, value and the white-label resale option are why we name GoHighLevel the overall winner.
ClickFunnels vs GoHighLevel FAQs
Is GoHighLevel better than ClickFunnels?
For most businesses, yes - GoHighLevel matches ClickFunnels on funnels while adding a full CRM, email and SMS for a similar flat fee. ClickFunnels wins only if you want a pure, polished funnel tool and its community.
Can GoHighLevel import ClickFunnels funnels?
Yes - GoHighLevel can import ClickFunnels pages in a click, which is why many users migrate to cut costs without rebuilding.
Which is cheaper, ClickFunnels or GoHighLevel?
Headline prices are similar (~£77 vs ~£81/month), but GoHighLevel's flat fee includes unlimited users plus CRM, email and SMS, so it usually works out cheaper overall by replacing other tools.
Does ClickFunnels have a CRM?
Only a basic one. For full pipelines, contact management and automation you'd add a separate CRM - whereas GoHighLevel includes it.
Does ClickFunnels have SMS marketing?
Not natively in the way GoHighLevel does. GoHighLevel includes native SMS (including missed-call text-back) alongside email; ClickFunnels focuses on funnels and email.
Is ClickFunnels easier to use than GoHighLevel?
For pure funnel-building, ClickFunnels has a slightly more polished, focused editor and a gentler learning curve. GoHighLevel does more, so it takes longer to learn.
Can agencies resell ClickFunnels or GoHighLevel?
Only GoHighLevel offers white-label SaaS Mode for reselling the platform as your own. ClickFunnels has an affiliate programme but no white-label resale.
Which is better for selling courses?
Both host courses and memberships well. ClickFunnels is polished for info-products; GoHighLevel adds the CRM and marketing around them, which helps with nurture and retention.
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