The Best Pipedrive Alternatives (2026)
Pipedrive is a great sales CRM, but you may want more marketing, a free plan or flat pricing. We tested the best alternatives for UK businesses and ranked the top 6.
See Our #1 Pick - Free Trial →
Key takeaways
- Top alternative: GoHighLevel - adds funnels, email and SMS around the pipeline, flat fee.
- Best free: HubSpot and Zoho; flexible: Monday; AI budget: Freshsales.
- Why people leave Pipedrive: it's light on marketing and priced per user with no free plan.
- What to check: do you need marketing/funnels, a free tier, or flat pricing as you grow?
- Price range: free to ~£14/user/mo; GoHighLevel ~£77/mo flat, unlimited users.
Pipedrive is an excellent visual sales CRM, but it's light on marketing, has no free plan, and is priced per user - so as you grow or need more than pipeline tracking, you may want an alternative. We tested the leading Pipedrive alternatives for UK businesses, on marketing capability, value, ease of use and free options, and ranked the six best. Whether you need an all-in-one, a free CRM, or more flexibility, there's a strong fit here.
The quick verdict
Our top Pipedrive alternative is GoHighLevel - it does everything Pipedrive does and adds funnels, email and SMS for a flat fee with unlimited users. For a free start, choose HubSpot; for value, Zoho; for flexibility, Monday.
At a glance
| Tool | Best for | Marketing built in? | Free plan? | From (approx) | Score |
|---|---|---|---|---|---|
| GoHighLevel | All-in-one + sales | Yes | No (trial) | ~£77/mo flat | 9.5 |
| HubSpot | Free CRM + marketing | Yes | Yes | Free / £15/mo | 9.2 |
| Zoho CRM | Value & features | Some | Yes | ~£14/user/mo | 9.0 |
| Monday CRM | Flexible teams | Limited | Yes (limited) | ~£9/seat/mo | 8.6 |
| Freshsales | AI on a budget | Some | Yes | ~£9/user/mo | 8.4 |
| Capsule | Simple UK-made CRM | Limited | Yes | ~£14/user/mo | 8.5 |
Why switch?
Marketing
Pipedrive is sales-first with only add-on marketing. All-in-ones like GoHighLevel include funnels, email and SMS natively.
Free option
Pipedrive has no free plan. HubSpot, Zoho, Freshsales and Capsule all offer free tiers to start at zero cost.
Flat pricing
Pipedrive charges per user. GoHighLevel's flat fee covers unlimited users, better value for growing teams.
The best alternatives, ranked
GoHighLevel
GoHighLevel gives you everything Pipedrive does - a visual pipeline CRM - plus marketing: funnels, native email and SMS, missed-call text-back and deep automation, all for one flat ~£77/month with unlimited users. If you outgrew Pipedrive because you needed to generate and nurture leads (not just track deals), or wanted flat pricing instead of per-user fees, it's the natural step up. Pipedrive's pipeline is slightly cleaner and simpler, but GoHighLevel covers far more ground. See our Pipedrive vs GoHighLevel comparison.
Start Free Trial →HubSpot
HubSpot offers a polished free CRM with room to grow into best-in-class marketing - a strong Pipedrive alternative if you want a free start and broader tools. It's easy to use and scales well, though costs rise per seat and contact as you grow. See our HubSpot review.
Read reviewZoho CRM
Zoho packs more features per pound than Pipedrive, with deep customisation, automation, AI and a free tier. For teams that want more capability without a big price jump, it's outstanding value, and the wider Zoho suite extends it further. See our Zoho review.
Read reviewMonday CRM
Monday's flexible boards suit teams that manage more than just sales - projects, onboarding, operations - in one visual tool. A good Pipedrive alternative if you want adaptability beyond a pure pipeline. See our Monday review.
Read reviewFreshsales
Freshsales offers AI lead scoring and a built-in phone/email with a free tier - a lower-cost alternative to Pipedrive with smart features baked in, ideal for budget-conscious sales teams that still want automation.
Capsule
Made in Manchester, Capsule is a clean, simple CRM with a free plan and tidy Xero integration - a friendly UK alternative to Pipedrive for small businesses that want straightforward contact and pipeline management without per-user-only pricing.
How to choose a Pipedrive alternative
Decide what Pipedrive was missing for you. If it was marketing - funnels, email campaigns, SMS - an all-in-one like GoHighLevel is the upgrade. If it was a free plan, HubSpot, Zoho, Freshsales or Capsule all offer one. If it was flexibility beyond a pipeline, Monday adapts to projects and operations too. Then migrate: export contacts, deals and pipeline stages from Pipedrive (easy via its export) and import them, rebuilding any automations in the new tool. It's a quick move - most teams complete it in days to a couple of weeks - because Pipedrive data is simple and clean. See our best CRM for small business guide for more.
FAQs
What is the best Pipedrive alternative?
GoHighLevel for an all-in-one with marketing; HubSpot for a free polished CRM; Zoho for value; Monday for flexibility.
Is there a free Pipedrive alternative?
Yes - HubSpot, Zoho, Freshsales and Capsule all have free tiers (Pipedrive does not).
Why switch from Pipedrive?
Usually to add marketing tools (funnels, email, SMS), get flat pricing instead of per-user fees, or start on a free plan - things Pipedrive doesn't offer natively.
Is GoHighLevel better than Pipedrive?
It's broader - GoHighLevel adds funnels, email and SMS to the pipeline for a flat fee. Pipedrive is simpler and cleaner for pure sales. It depends on whether you need marketing.
Which Pipedrive alternative is cheapest?
Free options like HubSpot, Zoho and Capsule cost nothing to start; Freshsales and Capsule are low-cost paid. GoHighLevel is flat-fee and better value for larger teams.
Which Pipedrive alternative has the best free plan?
HubSpot's free CRM is the most capable, with Zoho and Capsule also strong free options.
How do I migrate from Pipedrive?
Export your contacts, deals and pipeline stages and import them into the new CRM, then rebuild automations. It's quick - usually days to a couple of weeks.
Try the #1 Pipedrive alternative free
GoHighLevel adds funnels, email and SMS to your pipeline for one flat fee with unlimited users. Try it free for 14 days.
Start Your Free Trial →