Kajabi vs GoHighLevel (2026): Which Wins?
The premium course-and-membership platform versus the all-in-one marketing CRM. We compare them for UK creators and coaches.
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Key takeaways
- Winner for breadth/value: GoHighLevel - courses plus full CRM, funnels, email and SMS.
- Kajabi wins if: a premium course/membership experience is your single priority.
- Price: GoHighLevel flat ~£77/mo (unlimited); Kajabi tiered from ~£55/mo with limits.
- Both host courses; GoHighLevel adds native SMS, a fuller CRM and white-label resale.
- Bottom line: Kajabi for polished content delivery; GoHighLevel for an all-in-one creator business.
Kajabi is the polished home for online courses, memberships and digital products. GoHighLevel is the all-in-one marketing platform with a CRM, funnels, email, SMS - and course hosting too. For coaches and creators deciding where to build, here's the detailed 2026 comparison.
The verdict
For marketing power and value, GoHighLevel wins - it includes courses and memberships plus a full CRM, funnels, SMS and white-label resale for a flat fee. Choose Kajabi if course delivery and a premium student experience are your single priority and you want the most polished creator tools.
Kajabi vs GoHighLevel at a glance
| GoHighLevel | Kajabi | |
|---|---|---|
| Best for | All-in-one marketing + courses | Courses & memberships |
| Courses/memberships | Yes | Yes (best-in-class) |
| Built-in CRM | Yes (full) | Basic |
| Funnels & email | Yes | Yes |
| Native SMS | Yes | No |
| White-label / resell | Yes | Limited |
| Pricing model | Flat fee, unlimited | Tiered, contact/product limits |
| Student experience | Good | Premium |
| From (approx) | ~£77/mo flat | from ~£55/mo |
Feature by feature
Course & membership delivery
Kajabi is the more polished course platform - a beautiful student experience, refined membership and community tools, and everything tuned for selling content. GoHighLevel includes courses and memberships too, and they're capable, but Kajabi feels more premium for pure content delivery. If the learning experience is your product, Kajabi edges it.
Marketing & CRM
GoHighLevel wins comfortably - a full CRM with pipelines, native SMS, missed-call text-back and a deeper automation builder. Kajabi's CRM and marketing are lighter, built around content sales rather than full lead management. For nurturing and converting leads at scale, GoHighLevel is stronger.
Funnels & email
Both build funnels and send email well. Kajabi's are clean and creator-focused; GoHighLevel's are broader (full websites, SMS, advanced workflows). For multi-channel marketing GoHighLevel leads; for simple content funnels Kajabi is perfectly capable.
Value & limits
GoHighLevel's flat fee covers unlimited contacts, users and products; Kajabi's tiers cap contacts and products and cost more per tier. For a growing creator business, GoHighLevel's pricing scales better.
Agencies & resale
GoHighLevel's white-label SaaS Mode lets coaches and agencies offer it as their own branded platform - useful for those productising their coaching. Kajabi's white-labelling is limited.
Who it suits
Kajabi suits creators whose business is the course or membership. GoHighLevel suits coaches and creators who also need a real CRM, lead-gen funnels and SMS follow-up around their content.
Pricing compared
Kajabi starts around £55/month with limits on contacts and products, rising with tiers. GoHighLevel is a flat ~£77/month for unlimited contacts, users and products, including courses, CRM, funnels and SMS (usage charges on top). For a creator who only sells courses, Kajabi's entry tier can be cheaper; for a creator who also needs a CRM, SMS and broader marketing - or who's scaling contacts and products - GoHighLevel is better value and removes the tier limits.
Migrating between them
Moving course content between platforms means re-uploading lessons and rebuilding membership structures (no one-click transfer either way). It's a manual job, so most creators choose based on where they want to build long-term rather than switching casually. If you want marketing and CRM around your courses, building on GoHighLevel from the start avoids a later migration.
Who should choose which?
GoHighLevel
Best for
- You want courses + CRM + marketing in one
- You need native SMS and deeper automation
- You're a coach/agency wanting resale
- You want flat, unlimited pricing
Kajabi
Best for
- Course delivery is your core business
- You want the most polished student UX
- You sell primarily digital products
- You don't need a full CRM/SMS
The bottom line
If your business is fundamentally about delivering a premium course or membership experience, Kajabi's polish is worth it. But if you're building a broader creator or coaching business that needs to generate leads (funnels, ads), nurture them (email, SMS), manage them (CRM) and deliver content, GoHighLevel does all of it in one flat-fee platform - and lets you white-label it. For most coaches and creators who want a complete business system, not just a course host, GoHighLevel is our winner.
Kajabi vs GoHighLevel FAQs
Is GoHighLevel better than Kajabi?
For marketing breadth and value, yes - it adds a full CRM, SMS and automation around your courses for a flat fee. Kajabi is better if a premium, polished course experience is your single priority.
Does GoHighLevel have courses and memberships?
Yes - GoHighLevel includes course and membership hosting alongside its CRM, funnels and marketing tools.
Is GoHighLevel cheaper than Kajabi?
Generally yes, with more included - a flat ~£77/month for unlimited contacts versus Kajabi's tiered, limit-based pricing from ~£55/month.
Can GoHighLevel replace Kajabi?
For creators who also want a CRM and marketing automation, often yes. Those focused purely on a premium course experience may still prefer Kajabi.
Which has the better course experience?
Kajabi has the more polished, premium student and membership experience. GoHighLevel's is capable and improving, and bundles far more around it.
Does Kajabi have SMS marketing?
Not natively. GoHighLevel includes native SMS and missed-call text-back alongside email.
Which is better for a coach?
If coaching delivery is everything, Kajabi; if you also need lead-gen, a CRM and SMS follow-up, GoHighLevel is the more complete business platform.
Can I resell Kajabi or GoHighLevel?
GoHighLevel offers white-label SaaS Mode to resell it as your own. Kajabi's white-labelling is limited.
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