ClickFunnels Review (2026): Honest Verdict
ClickFunnels invented the sales-funnel category and remains the best-known name in it. We tested whether it's still worth it in 2026 - and who should look elsewhere.
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Key takeaways
- Best for: businesses focused on building high-converting sales funnels.
- Our rating: 8.8/10 - the category-defining funnel builder, pricey and not a full CRM.
- Price: from ~£81/mo, priced per account with plan limits.
- Biggest strength: proven, polished funnel templates and checkout/upsell tools.
- Biggest watch-out: expensive and only a basic CRM; you'll add tools for the rest.
- Migration: GoHighLevel can import ClickFunnels pages in a click.
ClickFunnels exists to do one thing brilliantly: build sales funnels that convert. From opt-ins to checkouts to one-click upsells, it's the most polished, battle-tested funnel builder with a vast community and a proven track record. The questions are price - it's among the pricier tools - and breadth: it's a funnel builder, not a full CRM or marketing suite. Here's our honest, in-depth verdict for UK businesses.
What we liked
- Category-leading funnel templates
- Excellent checkout, order bumps & upsells
- Huge community & training (Funnel Hacking)
- Polished, proven page editor
- Hosts courses & memberships
- Fast to launch a proven funnel
What to watch
- Expensive for what it is
- Only a basic CRM
- Email/automation lighter than rivals
- Per-account plan limits
- No native SMS
What is ClickFunnels?
ClickFunnels is a sales-funnel builder designed to turn visitors into customers through structured, multi-step funnels - landing pages, opt-ins, order forms, upsells and downsells. The current version (2.0) adds a website builder, blog, email and CRM-lite features, plus course and membership hosting. Its defining strength is funnel-building finesse: proven templates, strong checkout tools and an enormous community (the 'Funnel Hacker' movement) with training to match. For UK businesses whose growth hinges on converting traffic - course creators, coaches, info-product sellers, e-commerce - it's a powerful, focused tool. It's not, however, a full CRM or marketing platform, so most users pair it with other tools, which affects total cost.
ClickFunnels features in depth
Funnel & page builder
ClickFunnels' core and the best in the business - a polished drag-and-drop editor with proven, conversion-optimised templates for every funnel type. It's refined, reliable and backed by years of split-testing data baked into the templates. If building funnels that convert is your priority, this is the benchmark experience.
Checkout, order bumps & upsells
Where ClickFunnels makes users money - smooth order forms, one-click upsells, downsells and order bumps that lift average order value significantly. These conversion features are more mature here than in most all-in-ones, and they're a big reason e-commerce and info-product sellers choose it.
Websites, blog & courses
ClickFunnels 2.0 expanded beyond funnels into full websites, a blog (for SEO) and course/membership hosting. These are capable additions that let creators run more of their business in one place, though each is solid rather than best-in-class compared with dedicated tools.
Email & automation (Follow-Up Funnels)
Built-in email and basic automation (Follow-Up Funnels) let you nurture leads, but it's lighter and less sophisticated than dedicated tools like ActiveCampaign or all-in-ones like GoHighLevel. Many users still run a separate email platform, adding cost.
CRM & contacts
ClickFunnels offers only basic contact management - enough to track funnel leads, but not a true sales CRM with pipelines and deal automation. For real CRM you'll integrate or move to an all-in-one, which is a key consideration when comparing total value.
Community, training & support
A genuine differentiator - the Funnel Hacker community, books, challenges and training are unmatched for funnel education, and support is solid. For first-time funnel builders, that ecosystem shortens the learning curve considerably.
ClickFunnels pricing
ClickFunnels is priced per account (not per user) with plan-based limits, starting around £81/month and rising to several hundred a month on higher tiers as you unlock more funnels, contacts and team members. It's among the pricier tools in its space, and because it's funnel-first, many users also pay for a separate email/CRM tool - so the real monthly cost is often higher than the headline. By contrast, GoHighLevel starts at a similar ~£77/month but bundles a full CRM, email and SMS, and can import your ClickFunnels pages. For pure funnel-building ClickFunnels justifies its price; for a complete system, weigh the all-in total. See ClickFunnels vs GoHighLevel and our ClickFunnels alternatives.
Who should use ClickFunnels?
Good fit if…
- Funnels are your core growth engine
- You want the most polished funnel editor
- You value the community & training
- You sell courses or info-products
- You rely on upsells/order bumps
Look elsewhere if…
- You want a full CRM included
- You want the best overall value
- You need native SMS & deep automation
- You want everything in one flat-fee tool
How we tested
This review is based on hands-on testing with UK businesses over the past year, assessing ClickFunnels across features, value, ease of use, automation, support and UK suitability (GBP, GDPR, integrations). We cross-referenced our experience against hundreds of verified user reviews on G2, Capterra and Trustpilot, and tested it head-to-head against its main rivals to judge where it genuinely leads and lags.
ClickFunnels FAQs
Is ClickFunnels worth it?
For businesses whose core need is high-converting funnels, yes. If you also want a full CRM and advanced email, an all-in-one like GoHighLevel is usually better value.
Does ClickFunnels have a CRM?
Only basic contact management - enough to track funnel leads, but not a true sales CRM with pipelines and deal automation. You'd integrate or use an all-in-one for that.
How much is ClickFunnels in the UK?
From around £81/month, priced per account with plan-based limits, rising to several hundred a month on higher tiers.
Is ClickFunnels good for beginners?
Yes - its templates and huge training community make it beginner-friendly for funnel-building, though the price is a consideration for new businesses.
Does ClickFunnels have SMS?
Not natively. For SMS marketing and missed-call text-back, an all-in-one like GoHighLevel includes it as standard.
Can I move my ClickFunnels funnels elsewhere?
Yes - GoHighLevel can import ClickFunnels pages in a click, which is why many users migrate to cut costs while keeping their funnels.
ClickFunnels vs GoHighLevel - which is better?
ClickFunnels is more polished for pure funnels; GoHighLevel is better value and adds a full CRM, email and SMS. See our full comparison.
What's the best ClickFunnels alternative?
GoHighLevel (imports CF pages, adds CRM) for all-in-one; Systeme.io for a free option. See our ClickFunnels alternatives guide.
Want a flat-fee all-in-one instead?
If ClickFunnels's pricing or gaps don't suit you, GoHighLevel bundles CRM, funnels, email and SMS for one flat fee with unlimited users. Try it free for 14 days.
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