Last updated: June 2026 · Written by the CRMReviews team

Letting agents have it harder than sales-only agencies: you manage two audiences (landlords and tenants), an operationally heavy lifecycle (referencing, tenancies, deposits, rent, maintenance and renewals), and a thicket of UK compliance. The right CRM ties all of that together and helps you win more landlords. This guide ranks the best options for UK letting agents in 2026, with real pricing and a clear view of which suits which agency.

Best CRM for letting agents at a glance

#	Tool	Best for	From (approx)
1	Street.co.uk	Modern, multi-branch, award-winning	Unlimited-user
2	Alto (Zoopla)	Full lettings lifecycle	~£85-£110/user/mo
3	Jupix	Easy all-in-one for small-mid	Mid-range/user
4	agentOS	Lettings & property management	Mid-range
5	GoHighLevel	Winning landlords & follow-up	~£77/mo flat
6	Reapit	Mid-to-large agencies	~£150-£200/user/mo
7	Goodlord	Tenant referencing & onboarding	Per-tenancy
8	Openview	Lettings-focused agencies	Mid-range

What letting agents actually need from a CRM

Lettings is a lifecycle business. A genuinely useful platform should cover all of this, not just contacts:

• Landlord lead capture & follow-up: respond to valuation and landlord enquiries instantly.
• Referencing & onboarding: tenant referencing, right-to-rent and contracts.
• Tenancy management: tenancy agreements, deposit registration, renewals and notices.
• Rent & client accounting: rent collection, landlord statements and client money protection.
• Maintenance: log, assign and track repairs with contractor and tenant updates.
• Compliance: material information, GDPR, deposit schemes and tenancy law.

Top picks explained

Street.co.uk - best modern all-rounder

Street has won Best in Sector: CRM Software at the ESTAS and Supplier of the Year: Technology at The Negotiator Awards. It covers the most operational ground in a single platform, with unlimited-user pricing, cross-branch dashboards, consistent automation, compliance covering material information, native consumer apps and live AI, and new branches operational within days. A standout for modern, growing agencies.

Alto - best for the full lettings lifecycle

Owned by Zoopla, Alto is built for letting agents who want one system rather than a stack of specialist tools. It handles referencing, tenancy agreements, deposit registration, rent collection and maintenance logging, with strong Zoopla integration, at around £85-£110 per user per month.

Jupix - best easy all-in-one

A well-established, cloud-based CRM that unifies sales, lettings and property management. Known for ease of use and good training, it is especially popular with small-to-mid agencies wanting an all-in-one with minimal setup.

Reapit - best for larger agencies

Serving over 6,000 UK branches, Reapit is the dominant platform for mid-to-large agencies. Its Foundation Platform adds real-time applicant matching, automated email sequences at configurable pipeline stages and vendor reporting, at roughly £150-£200 per user per month depending on modules.

GoHighLevel - best for winning more landlords

Letting agents live or die by lead response. GoHighLevel captures landlord enquiries and follows up instantly by SMS and email, books valuations automatically, and nurtures prospects until they instruct. It is not a lettings back-office, but it is the best tool for filling your pipeline, and it runs happily alongside your management platform. See our best CRM for estate agents guide too.

Goodlord - best for tenant onboarding

Streamlines referencing, contracts and move-in, cutting admin once a tenant is found - often used alongside a core lettings platform.

Which should your agency choose?

• Modern, growing or multi-branch: Street.co.uk for its breadth and unlimited-user pricing.
• Full lettings lifecycle in one tool: Alto.
• Small-to-mid, want it simple: Jupix.
• Mid-to-large agency: Reapit.
• Any agency that wants more instructions: add GoHighLevel for landlord acquisition and follow-up.

Operations platform vs lead-gen CRM

Think in two layers. Your lettings platform (Street, Alto, Jupix, Reapit) runs the operational lifecycle and client accounting. A lead-gen CRM (GoHighLevel) wins and converts the landlord enquiries that feed it. The best-run agencies use both.

How we rank tools

We assess features, value, ease of use, compliance coverage and UK fit, and weigh our findings against verified user reviews. More on the about page.

Frequently asked questions

What's the best CRM for letting agents?

Street.co.uk is the award-winning modern all-rounder; Alto handles the full lettings lifecycle; Jupix is the easy all-in-one; Reapit suits larger agencies. For winning landlords and following up fast, pair any of them with GoHighLevel.

How much does letting agent software cost?

It varies. Alto is around £85-£110 per user per month, Reapit around £150-£200 per user per month, while Street uses unlimited-user pricing. A lead-gen CRM like GoHighLevel is a flat ~£77/month.

Do I need lettings software and a CRM?

Often yes. A lettings platform runs the back office (tenancies, accounting, compliance), while a CRM wins and converts landlord leads. They do different jobs.

What helps win more landlord instructions?

Speed of response. Agents who reply to landlord enquiries within minutes win far more instructions, which is why automated follow-up tools are so valuable.

Is there software for tenant referencing?

Yes - Goodlord and similar tools handle referencing, contracts and onboarding, and Alto includes referencing within its lifecycle.