5 Best Sales Funnel Builders UK (2025 Ranked)
Don't pay for ClickFunnels if you don't have to. We tested the best funnel software to see which one actually helps you close deals.
What makes a great Funnel Builder?
In the past, a funnel builder just needed to create nice-looking landing pages. Today, that isn't enough. If you capture a lead on a landing page but don't email them instantly, you lose the sale.
For this ranking, we prioritized software that offers an "All-In-One" approach. We believe you shouldn't have to pay £120/mo for funnel software and then another £50/mo for email software. The best tools do both.
GoHighLevel
The "ClickFunnels Killer"
Why it's #1
GoHighLevel has completely disrupted the market. Their funnel builder is almost identical to ClickFunnels (drag-and-drop, A/B testing, upsells), so the learning curve is zero.
However, unlike ClickFunnels, HighLevel includes a full CRM, Email Marketing, SMS Automation, and Calendar Booking system for a lower price. It connects the "Page" to the "Follow-up" seamlessly.
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Pros
- Unlimited Funnels & Domains
- Built-in Email & SMS Automation
- Hosts Courses & Membership Sites
- Cheaper than competitors (~£79/mo)
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Cons
- Page speed scores can vary
- So many features it can be overwhelming
ClickFunnels 2.0
Best Pure Page Builder
The Verdict
ClickFunnels is the brand that started it all. Version 2.0 is significantly faster and better than the original. The drag-and-drop editor is arguably the smoothest in the industry, and their training/community is unmatched.
However, it is expensive. The basic plan starts around £120/mo ($147), and it is still primarily a page builder. You often still need separate email software, driving costs up further.
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Pros
- Incredible community & templates
- Very fast page editor
- Great for digital products
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Cons
- Expensive compared to HighLevel
- Email features are gated on higher plans
HubSpot
Best Free Option
The Verdict
Many people don't realize HubSpot has a landing page builder. It does, and it's excellent. If you are just starting out, you can build simple lead capture pages for free.
However, it is not a "Funnel Builder" in the traditional sense. You can't easily do one-click upsells, order bumps, or complex funnel steps without upgrading to the very expensive Professional tier.
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Pros
- Free to start
- Reliable hosting
- Connected directly to CRM
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Cons
- No "Funnel" logic (upsells/downsells)
- Hard to customize design without code
ActiveCampaign
Best for Automation
The Verdict
ActiveCampaign recently added "Pages" to their platform. It is decent for simple lead magnet pages because the email automation on the back end is world-class.
But make no mistake: this is an email tool trying to be a funnel builder. The page editor is clunky and lacks the design flexibility of ClickFunnels or HighLevel.
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Pros
- Best-in-class email automation logic
- Good for simple lead capture
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Cons
- Page builder is basic
- Pricing scales poorly with contacts
Conclusion: Which Funnel Builder?
For 99% of UK businesses, the choice comes down to two options:
- Choose GoHighLevel if you want value. You get unlimited funnels, plus the email, SMS, and CRM tools needed to actually make sales, all for one price.
- Choose ClickFunnels if you are selling digital products and want the absolute best community and training ecosystem, and don't mind paying a premium.