5 Best CRM Software for Estate Agents UK (2025)
From automated viewing reminders to managing vendor relationships, these are the top platforms to run your property business.
GoHighLevel
Best for Automated Viewings
Why it won: Estate agency is all about speed-to-lead. HighLevel is the only CRM with a built-in "Missed Call Text Back" feature—if you miss a call from a potential vendor, it instantly texts them. It also automates viewing confirmations via SMS, drastically reducing no-shows.
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Pros
- Automated SMS Viewing Reminders
- Missed Call Text Back
- Unlimited Contacts & Staff
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Cons
- Doesn't feed Rightmove directly (needs Zapier)
- Steeper learning curve than Pipedrive
Pipedrive
Best Visual Pipeline
Verdict: Pipedrive is perfect for visualizing your sales chain: Valuation -> Instruction -> Viewings -> Offer -> Exchange. It is incredibly simple to use, meaning your agents will actually use it.
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Pros
- Best visual pipeline for property stages
- Excellent mobile app for agents on the road
- Very easy to set up
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Cons
- No built-in marketing automation
- Add-ons cost extra
Monday Real Estate
Best for Property Management
Verdict: Monday.com is fantastic if you handle Lettings or Property Management. You can create custom boards for maintenance requests, gas certificates, and tenant renewals. It is less of a "Sales" tool and more of a "Management" tool.
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Pros
- Highly customizable columns
- Great for tracking maintenance jobs
- Colourful, easy interface
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Cons
- Not built for high-volume sales calling
- Pricing is per-seat (min 3 seats)
Zoho CRM
Best Budget Option
Verdict: If you are a startup agency with zero budget, Zoho is the answer. It packs a lot of features (documents, signatures, CRM) into a very cheap package. It integrates with many other Zoho apps, which can be useful for accounting.
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Pros
- Very affordable
- Includes document signing
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Cons
- Interface feels old fashioned
- Setup can be complex