ActiveCampaign Pricing UK 2026: The Real Cost
All four plans, how the price climbs with your contact list, the add-ons that catch people out, and how it stacks up on value for UK businesses.
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Last updated: June 2026 · Written by the CRMReviews team
ActiveCampaign is a heavyweight for email marketing and automation, and its entry price looks tempting. But the headline figure is tied to just 1,000 contacts - as your list grows, so does your bill, sometimes sharply. Here's the honest 2026 pricing picture for UK buyers, including the contact-tier maths and the add-ons that aren't in the headline.
Key takeaways
- ActiveCampaign has four plans (annual): Starter $15, Plus $49, Professional $79, Enterprise $145 - all for 1,000 contacts.
- Pricing scales with contact count: at 10,000 contacts those plans jump to roughly $149 / $189 / $375 / $589 a month.
- No free plan - a 14-day trial only. Annual billing is about 20% cheaper than monthly.
- Watch the add-ons: CRM pipelines, SMS credits, custom reporting and extra users all cost more.
- If a growing list worries you, flat-rate platforms with unlimited contacts price very differently.
ActiveCampaign plans at a glance
Four tiers, each quoted for 1,000 contacts on annual billing. The lower plans cover email and basic automation; higher plans add deeper orchestration, attribution and enterprise controls. ActiveCampaign generally uses the same USD pricing globally, so UK buyers pay the converted equivalent - confirm the live rate at checkout.
| Plan | From (1,000 contacts, annual) | Best for |
|---|---|---|
| Starter | $15/mo | Small businesses starting with email marketing. |
| Plus | $49/mo | Growing businesses needing automation and insights. |
| Professional | $79/mo | Mid-size teams needing advanced orchestration and attribution. |
| Enterprise | $145/mo | Large organisations needing SSO, custom objects and dedicated support. |
The bit that matters: price scales with contacts
This is the single most important thing to understand about ActiveCampaign pricing. The headline number assumes 1,000 contacts. Add subscribers and every plan steps up. Here's the same four plans at 10,000 contacts:
| Plan | 1,000 contacts | 10,000 contacts |
|---|---|---|
| Starter | $15/mo | ~$149/mo |
| Plus | $49/mo | ~$189/mo |
| Professional | $79/mo | ~$375/mo |
| Enterprise | $145/mo | ~$589/mo |
Add-ons that raise the total
Like most email platforms, ActiveCampaign sells extras on top of the base plan. Common ones include:
- CRM pipelines - sales CRM add-on (around $68/month).
- SMS credits - text messaging, billed per use (from ~$17/month).
- Custom reporting - advanced analytics (around $159/month).
- Extra users - additional seats (around $12/user/month).
If you need the CRM and reporting add-ons, the true cost can be well above the email-only headline. Always total the add-ons you'll actually use.
Is ActiveCampaign worth the price?
For email-first businesses, ActiveCampaign's automation and deliverability are genuinely strong - it's one of the best at what it does. The cost question is about scale: a large or fast-growing list, plus the CRM and reporting add-ons, can make it pricey. If email is your primary channel and you value top-tier automation, it earns its keep. See the full picture in our ActiveCampaign review.
Contact-based vs flat-rate pricing
ActiveCampaign charges by contacts; an all-in-one platform like GoHighLevel charges a flat monthly fee with unlimited contacts. For a small list the difference is minor, but for a large or growing database it can be significant - and GoHighLevel also bundles funnels, scheduling and a CRM that ActiveCampaign treats as add-ons.
| ActiveCampaign | GoHighLevel | |
|---|---|---|
| Pricing model | Per contact tier | Flat rate, unlimited contacts |
| Strength | Email automation & deliverability | All-in-one breadth |
| CRM | Paid add-on | Included |
Detail in our GoHighLevel pricing guide and the GoHighLevel vs ActiveCampaign comparison. Note: if email deliverability is mission-critical, a dedicated email platform can still be the safer pick.
Frequently asked questions
How much does ActiveCampaign cost in the UK?
For 1,000 contacts on annual billing, plans run from about $15/month (Starter) to $145/month (Enterprise). Pricing rises with your contact count, and ActiveCampaign uses broadly the same USD pricing globally.
Why does my ActiveCampaign bill keep going up?
Because pricing is tied to contact count. As your list grows past each tier, the monthly price increases even though the features stay the same.
Does ActiveCampaign have a free plan?
No - there's a 14-day free trial but no permanent free tier.
What add-ons cost extra?
CRM pipelines, SMS credits, custom reporting and extra user seats are all priced on top of the base plan.
Is annual billing cheaper?
Yes - annual billing is around 20% cheaper than paying monthly.
Unlimited contacts, one flat price
If a growing list means a growing bill, see how flat-rate pricing compares - unlimited contacts, CRM included. Try GoHighLevel free for 14 days.
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